In an effort to institutionalize the wisdom of the current strong leadership team, our next generation of leaders expanded upon these core values to define the companies operating principles and tenets.
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S- We are committed to safety and environmental sustainability and stewardship.
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E- Empowering our teams through trust, respect, communication, autonomy, training, and development. Leading our team with collaboration while driving accountability, planning, opportunities, and rewards. We are intentional in investing in our people; we develop leaders.
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R- We produce consistent quality products. People make our operations reliable through stewardship of our equipment and by monitoring performance, making timely adjustments, and continuously improving the processes.
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V- The long-term viability of our business depends on being a low-cost producer, which includes economies of scale, purchasing power, and efficiencies. Our long-term viability depends on having a strong workforce ready to work and lead. Our People are our strategy.
I- Innovation through the leveraging of technology, focusing on sustainability, and encouraging new ideas with diversity of thought, helps us make timely and innovative decisions.
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C- Caring for our People, Customers, Communities, and Environment. We are dedicated to consistently meeting or exceeding our customers’ requirements, needs, and expectations, by understanding our internal and external customers.
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E- Excellence and integrity are created with our passion for quality, craftsmanship and service. A commitment to ethics is foundational to maintaining relationships with our customers, employees, communities, vendors, regulatory agencies, and professional associations.
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By following the Reed Companies Principles of SERVICE for our People, Customers, and Communities We will continue to build this great company for generations to come!
The George Reed Family Legacy
1944 – A Foundation of Integrity and Respect
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In partnership with his father, Guilford, and older brother, Ted, George Reed began agricultural land leveling and canal building with mules and Fresno scrappers in the Tracy area of California in the 1930’s. The brothers separated during the Depression. In 1944, building on a reputation for integrity and respect for customers and co-workers, George began a construction business with his wife Rose doing the accounting.
1953 – A Passion for Operational Excellence
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After graduating with a Bachelors Degree in Civil Engineering and a couple of years in the Army Corp of Engineers, Wendel joined his father in 1953. Together they built George Reed Inc. into a vertically integrated construction and materials business with the addition of sand & gravel plants, quarries, asphalt hot plants, and concrete ready-mix operations. Following a teaching career, his wife Norma joined the business in 1975 to manage the downtown Modesto rental properties, housing the home office functions for the expanding family of Reed Companies. With a belief that “there is nothing we do today, that we can’t do better tomorrow”, Wendell and Norma’s legacy is a family business known for Excellence.
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The Reed Principles of S.E.R.V.I.C.E
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In an effort to institutionalize the wisdom of the current strong leadership team, our next generation of leaders expanded upon these core values to define the companies operating principles and tenets.
​
S- We are committed to safety and environmental sustainability and stewardship.
​
E- Empowering our teams through trust, respect, communication, autonomy, training, and
​
​
​
​
R- We produce consistent quality products. People make our operations reliable through
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​
​
​
V- The long-term viability of our business depends on being a low-cost producer, which
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I- Innovation through the leveraging of technology, focusing on sustainability, and
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​
​
C- Caring for our People, Customers, Communities, and Environment. We are dedicated to
​
​
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E- Excellence and integrity are created with our passion for quality, craftsmanship and
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​
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By following the Reed Companies Principles of SERVICE for our People, Customers, and Communities We will continue to build this great company for generations to come!
Our Core Values
1976 – A Family Business Driven by its Core Values
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With a Bachelors Degree in Civil Engineering and Masters in Business Administration, Jeff joined Wendell in 1976 and expanded the business to include pavement preservation and equipment manufacturing with an international footprint. With Jeff’s passion for Innovation, the third generation of company core values is “Driven by Excellence and Innovation, while treating all with Integrity and Respect. His wife, Margaret, a chemical engineer, joined the company in 2006 after a career with Shell Oil Company. Margaret is President of George Reed, Inc.
development. Leading our team with collaboration while driving accountability, planning, opportunities, and rewards. We are intentional in investing in our people; we develop leaders.
stewardship of our equipment and by monitoring performance, making timely adjustments, and continuously improving the processes.
includes economies of scale, purchasing power, and efficiencies. Our long-term viability depends on having a strong workforce ready to work and lead. Our People are our strategy.
encouraging new ideas with diversity of thought, helps us make timely and innovative decisions.
consistently meeting or exceeding our customers’ requirements, needs, and expectations, by understanding our internal and external customers.
service. A commitment to ethics is foundational to maintaining relationships with our customers, employees, communities, vendors, regulatory agencies, and professional associations.
